Key Communiation Processes - 939 Words

Communication is the process of transferring information and meaning between senders and receivers (Bovà ©e Thill, 2012,p. 35). Communication is important, as it allows human to share vital information of each other and allows exchange of ideas. In business, good communication sends a message of your company’s product and your vision to consumers, the government, and potential and existing investors. When you are communicating, there is a complex process involved. According to Bovà ©e and Thill (2012, p. 39), the communication process starts with a sender having an idea and then encoding the idea in a form that can be transferred to a receiver. The sender’s idea is commonly expressed in words and images. The sender has to keep in mind the audience receiving the message, decide on a format and craft it persuasively. The format of the message should be tailored to appeal to different audiences. For example, a more formal approach would be suitable to communicate with employees. The message will be more persuasive to employees. Thus, tailoring your message to different audience is key to appealing to and being understood by audiences. Another key communication process is producing the message in the proper medium. The medium is â€Å"the immediate form which a message takes†(CAPE, Communication Studies, 2011) such as an article in a newspaper, movies or an advertisement. The medium is important as it impacts the perception of the message (McLuhan, 1964, p. 9). For example, in TVShow MoreRelatedWho Owns the Power to Control Communication1760 Words   |  8 Pagesanomic, vulnerable, victims. Huffing and tugging at each end of the rope are an assorted lot of key media theorists advocating their perception of the social reality (Biocca, n.d.). One of the theorists who believed that audience was active, that they had equal or more power to interpret texts was Stuart Hall. He argued that ‘communication has to be seen as an articulation of two distinct processes, encoding and decoding’ (Cunningham amp; Turner 1997, p. 345). He felt that while encoders, or theRead MoreCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 PagesBibliography .............................................................................................. 54 2 Executive Summary This report critically analyses the corporate communication functions of Walt Disney Corporation and identifies the key goals and objectives of the strategic efforts to maintain a consistent message across its vast global network. Our examination traces the development of Disney‟s business strategy and the implications this has for its communication function. Critically

The Food Of Biscuits And Imports Of Various Biscuits...

There are a few large local manufacturers of different biscuits and imports of various biscuit brands in Fiji. Punjas and Flour Mills of Fiji (FMF) Foods Limited are a few local manufactures of different types of biscuits produced in Fiji for local and international consumption (FMF Foods Limited, 2016). Biscuit products that are being sold in Fiji market are well differentiated through different packagings and manufacturer brand names (Punjas, n.d.). Consumers in Fiji do not show loyalty towards any particular products, this is because Fiji has low GDP and income per capita. Therefore consumers’ buying is totally dependent on the price of the product (Schultz, 2009). In late 2004, Fiji Government accepted a competition policy based on the principle of promoting contestability by eliminating entry and exit barriers, market agents must be free to enter and exit the market (Dakunimata, n.d.). This approach gives a sound basis for promoting better competition and thus entrepren eurship in Fiji (Strategic development plan 2007-2011, n.d.). There is a range of biscuit products that are manufactured in Fiji and imported internationally that can act as a substitute for Griffin’s biscuits (Motibhai Fiji, n.d.). As discussed earlier, there are a few large suppliers (manufacturers) of biscuit in Fiji, the biscuit products are distinguishable, there are few substitutes available for biscuits, therefore biscuit suppliers have some bargaining power in the market (Porter s model ofShow MoreRelatedOreo and Pt Danone Biscuit15809 Words   |  64 PagesAND MANAGING FOREIGN MODES OF ENTRY FOR FOOD INDUSTRY (BISCUIT) Oleh : Kelompok 5 Margaretha Pink Berlianto (19090054) Diana Permana (19090062) PROGRAM STUDI MASTER OF MANAGEMENT UNIVERSITAS PELITA HARAPAN JAKARTA 2010 DAFTAR FOREIGN DIRECT INVESTMENT DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA 1. PT Kraft Foods Indonesia. 2. PT Arnott’s Indonesia. 3. PT Ceres Meiji Indotama. DAFTAR IMPORTIR DAN DISTRIBUTOR DALAM BIDANG FOOD INDUSTRY (BISCUIT) DI INDONESIA : 1. PT Pandurasa KharismaRead MoreBrand and Biscuits10564 Words   |  43 PagesCONSUMER BUYING BEHAVIOUR AND EFFECTIVENESS OF MARKETING STRATEGIES ADOPTED FOR BISCUITS ABSTRACT In this project the various marketing strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry.. It has been made possible by knowing the consumers behavior and by studying theRead MoreMarks Spencer Marketing Planning and Control4477 Words   |  18 PagesPlc is going to enter a new market for their biscuit section in Brunei Darussalam. Brunei Darussalam is a country in South East Asia with great market potential as they have a big amount of GDP. They are going to make an innovation in order to attract the costumer in Brunei. The innovation they are willing to make is making a new biscuits flavour that suits Bruneian. To enter this new market MS chooses to do indirect-exporting, by selling their biscuits to an independent retailer in Brunei. CHAPTERRead MoreParle vs Britannia2472 Words   |  10 PagesSachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. PARLE BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3. BRITANNIA BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4. PESTEL ANALYSIS OF PARLE BISCUIT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT†¦. 6. SWOT ANALYSIS OF PARLE BISCUIT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT†¦Ã¢â‚¬ ¦. 8. STRATEGY ADOPTED BY PARLE BISCUIT†¦Ã¢â‚¬ ¦.. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreParle G3046 Words   |  13 Pagesof a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it).   30 Oct, 2013 192- The number of times you can cover Earths circumference if you line up all the Parle-G biscuits consumed annually, end to end.   Rs 5010 crore - The worth of biscuit sales registered by Parle-G in 2012. Were talking about a number thatRead MoreConsumer Perception About Digestive Biscuit in India2536 Words   |  11 Pagesproduct or services.So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words, the various reasons which govern and finally force the customer to go for that particular product and services.So, Consumer Behavior can be defined as the study of when,why,where and how people buy orRead MoreMunchee9057 Words   |  37 Pagespoverty stricken. It was a substitute of a biscuit that Mr Wickramasinghe proposed looking to expand on those lines. At that time the market leaders were Maliban. They were the ones who were awarded the contract. Due to lack of space, CBL was first launched at Dehiwela in his own premises to produce a high protein biscuits for schools. From this footing Munchee, has marched forward to capture 80% of the market of the local market. For over 40 years the brand has developed a certain nostalgia thatRead MoreEssay on Market Research on Oreo4736 Words   |  19 Pagesreluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies andRead MoreItc Snacks and Biscuits8499 Words   |  34 PagesITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. PositioningRead MorePran- the Largest Agro Food Processor in Bangladesh4912 Words   |  20 PagesPRAN- The Largest Agro Food Processor in BANGLADESH Introduction Agricultural Marketing Company Limited (AMCL) was set up at first in 1981 and then 1985 for farming and marketing of agricultural products for local and export market. Subsequently a modern fruit processing plant with bottling and earning facilities was added in 1993 to produce fruit juice, squash, sherbet, jam, jelly etc. the company processing unit

Effects of Colonization on the New World Free Essays

The effects of colonization on the New World have been a controversial topic for some time. Many historians have debated for centuries about how good or bad colonization was and there are many different aspects that you must look at. Even after all this time the question still stands, unanswered, what is the impact of colonization on the New World. We will write a custom essay sample on Effects of Colonization on the New World or any similar topic only for you Order Now The first thing that the colonists did that had an impact on the New World was trading goods with the Indians. The natives were so unaccustomed to all the new items important and fickle that they would â€Å"give valuable things for trifles† just because they didn’t know. More importantly, however, was the introduction tools and weapons. All the natives were lacking and unaccustomed to every type of iron and weapon that the explorers had brought. This had a large impact on the new world because with the new implementation of these new tools the inhabitants could now work more efficiently and protect themselves better. Tools and weapons were not the only important items that the explorers introduced to the natives that had a great impact. When explorers arrived at some parts of the new world they realized â€Å" they have no fruit trees nor do they know of such.† When colonists them implemented fruit trees and plants it created a new, more convenient, way of producing and gathering food. Furthermore, the natives of the new world were unfamiliar with fishing. The introduction of this concept also created an easier and much more reliable food source to help the Americas grow and become more advanced. Not everybody agrees that colonization was a positive thing for the New World. The Spaniards in particular caused major damage to the New World. â€Å"Among these gentle sheep†¦ the Spaniards entered†¦ like wolves, tigers, and lions which had been starving for many days† not only did they enter and kill people to establish dominance but over 500,000 were killed from being transported to Hispaniola. All over the country native populations were wiped by new explorers. Not all of the colonists were hostile towards the natives either. Chief Powhatan even composes a speech requesting a friendship of sorts with the natives. He implores that the colonists â€Å"sleep comfortably, live quietly with my women and children.† This shows that the Indians believe the colonists to be people of reason and good deeds if he is wishing to have an alliance with them. He even goes on to say that he wishes to be friends and trade copper and hatchets together. The disease and transportation also didn’t cause a decline in population across the board either. â€Å"Some Indian groups are more populous today than in 1492. † And more importantly we must look at what Columbus and the explorers did as a whole; they created â€Å"the single most important event in the emergence of our modern sense that we are all together living on one planet.† In other, more understandable terms, they brought everybody together as a whole. Lastly, there is a major misconception that must be put straight. People believe that Indians were poor and un-evolved across the whole border. This however is not the case. The city of Tenochtitlan is a great example of this. For one, the city was so advanced they had a ruler who everybody worshiped religiously. He is so highly regarded that when he is addressed people do not look him in the eyes as a sign of respect. Secondly, the city of Tenochtitlan was highly decorated with precious metals and stones. â€Å"Every object†¦imitated in gold, silver, precious stones, and feathers. † In conclusion, the New World had many positive impacts as a result of colonization for the Old World. The colonists brought many useful tools and weapons along with new crops for farming and food gathering strategies like fishing. Along with that colonists made some alliances with natives and by doing so brought the whole world closer and more connected as a whole. Of course there are negative impacts but at the conclusion of it all the ends do justify the means. How to cite Effects of Colonization on the New World, Papers Effects of Colonization on the New World Free Essays The effects of colonization on the New World have been a controversial topic for some time. Many historians have debated for centuries about how good or bad colonization was and there are many different aspects that you must look at. Even after all this time the question still stands, unanswered, what is the impact of colonization on the New World. We will write a custom essay sample on Effects of Colonization on the New World or any similar topic only for you Order Now The first thing that the colonists did that had an impact on the New World was trading goods with the Indians. The natives were so unaccustomed to all the new items important and fickle that they would â€Å"give valuable things for trifles† just because they didn’t know. More importantly, however, was the introduction tools and weapons. All the natives were lacking and unaccustomed to every type of iron and weapon that the explorers had brought. This had a large impact on the new world because with the new implementation of these new tools the inhabitants could now work more efficiently and protect themselves better. Tools and weapons were not the only important items that the explorers introduced to the natives that had a great impact. When explorers arrived at some parts of the new world they realized â€Å" they have no fruit trees nor do they know of such.† When colonists them implemented fruit trees and plants it created a new, more convenient, way of producing and gathering food. Furthermore, the natives of the new world were unfamiliar with fishing. The introduction of this concept also created an easier and much more reliable food source to help the Americas grow and become more advanced. Not everybody agrees that colonization was a positive thing for the New World. The Spaniards in particular caused major damage to the New World. â€Å"Among these gentle sheep†¦ the Spaniards entered†¦ like wolves, tigers, and lions which had been starving for many days† not only did they enter and kill people to establish dominance but over 500,000 were killed from being transported to Hispaniola. All over the country native populations were wiped by new explorers. Not all of the colonists were hostile towards the natives either. Chief Powhatan even composes a speech requesting a friendship of sorts with the natives. He implores that the colonists â€Å"sleep comfortably, live quietly with my women and children.† This shows that the Indians believe the colonists to be people of reason and good deeds if he is wishing to have an alliance with them. He even goes on to say that he wishes to be friends and trade copper and hatchets together. The disease and transportation also didn’t cause a decline in population across the board either. â€Å"Some Indian groups are more populous today than in 1492. † And more importantly we must look at what Columbus and the explorers did as a whole; they created â€Å"the single most important event in the emergence of our modern sense that we are all together living on one planet.† In other, more understandable terms, they brought everybody together as a whole. Lastly, there is a major misconception that must be put straight. People believe that Indians were poor and un-evolved across the whole border. This however is not the case. The city of Tenochtitlan is a great example of this. For one, the city was so advanced they had a ruler who everybody worshiped religiously. He is so highly regarded that when he is addressed people do not look him in the eyes as a sign of respect. Secondly, the city of Tenochtitlan was highly decorated with precious metals and stones. â€Å"Every object†¦imitated in gold, silver, precious stones, and feathers. † In conclusion, the New World had many positive impacts as a result of colonization for the Old World. The colonists brought many useful tools and weapons along with new crops for farming and food gathering strategies like fishing. Along with that colonists made some alliances with natives and by doing so brought the whole world closer and more connected as a whole. Of course there are negative impacts but at the conclusion of it all the ends do justify the means. How to cite Effects of Colonization on the New World, Papers

The Quarterly Sales Report free essay sample

He simply sees increases and decreases in numbers but he is not thinking them through like he should. Raw data alone does not provide the necessary info you need for quality control and improvement. Data must be organized, analyzed and interpreted. The first thing he should have done was organize the data, by region, by plotting it into some kind of chart so that he could compare the different regions similar to what I did in figures 1 and 2. When I first saw the figures, I noticed that the numbers in some of the regions were significantly higher than some of the others.Clearly, the regions with the larger numbers must be a larger and better region with higher potential for sales. Those three regions were northeast, southwest and northwest. So these regions should be compared against each other since they are all similar in regards to market potential. It is not fair to compare these regions with other regions of a smaller market that may be suffering from losses due to competition or other external factors. We will write a custom essay sample on The Quarterly Sales Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So then, the smaller three regions were plotted on a second graph to see how they stack up to other regions of their same nature. Also, Ron should look at sales performance of other companies in similar industries, size and geographical areas to see how they compare relative to its competitors. Based on the charts that I produced, I was actually able to see the true performance for each region based on all five years. Ron praised the managers of the northwest, southwest and northwest regions for increasing their sales but when you look at the charts you can see that the northwest region is actually trending down overall.The northeast region is staying pretty constant and the southwest region is trending up very slightly. So Ron’s analysis of their performance is not too accurate when you look at the data using this tool. Sure, there may have been some increases from the previous year or quarter but overall, they haven’t shown much grow in the last five years. As far as his â€Å"problem† regions, his analysis of this data is incorrect as well. He considered the mid-Atlantic, south and north central regions to be â€Å"problem† areas but in reality they did quite well for their region.They may not have had as many sales as the other three regions but the important thing is that they are growing. The north central and mid-Atlantic regions are trending up at a much greater rate than any of the top three regions. The south central region is remaining pretty constant overall but at least they are not declining. After all, Dave, the manager of the south central region said that it was in fact a tough region and that there was a lot of competition. He said that he did lose numerous accounts over the years but he was able to replace them with new ones.When Ron looked at the numerical figures, he didn’t think as to why his sales were lower. He didn’t bother to take into consider that this was a tough region and that it was more difficult to get accounts in his area than it was in others. Mr. Hagler should have acknowledged and gave recognition to the managers of the mid-Atlantic and north central regions because of the rapid growth they had over the last five years. The case doesn’t state what Selit Corp. sells but in general, sales are usually higher in the fourth quarter due to the holiday season and lower in the first quarter.Ron needs to take all of these factors into consideration when evaluating the sales data. Numerical goals are meaningless, especially if they are based on an inaccurate analysis of the data. In addition comparing the data properly and considering other external factors, Ron needs to determine why there is variation from year to year to year and from quarter to quarter. However, variation exists in all processes. The important thing is to determine if the variation is due to a special cause or a common cause. All special causes need to be removed first.It seems that the source of variation in this case is due to common causes thus the system is considered stable. Using the appropriate statistical tools, common cause variations can be predicted. Understanding and reducing variation is the key to improvement and success and to managing any system. Statistics provide an effective and efficient way of obtaining meaningful info from data, allowing managers and workers to control and improve processes. From a leadership perspective, Mr. Hagler seems to not understand what being a leader means.Being a leader means to influence and change the behavior of your workers in a positive direction to come together and work towards a mutual goal. The mutual goal here is great sales performance. Mr. Hagler’s used coercive power to try to get his sales mangers to increase sales. He tells his workers to â€Å"improve this quarter’s results or else! † Fear is not the best way to go about getting the results you want. Fear is actually a demotivator. Employees want to feel empowered and recognized for performing well at tasks. People are better motivated by intrinsic rewards.