Key Communiation Processes - 939 Words

Communication is the process of transferring information and meaning between senders and receivers (Bovà ©e Thill, 2012,p. 35). Communication is important, as it allows human to share vital information of each other and allows exchange of ideas. In business, good communication sends a message of your company’s product and your vision to consumers, the government, and potential and existing investors. When you are communicating, there is a complex process involved. According to Bovà ©e and Thill (2012, p. 39), the communication process starts with a sender having an idea and then encoding the idea in a form that can be transferred to a receiver. The sender’s idea is commonly expressed in words and images. The sender has to keep in mind the audience receiving the message, decide on a format and craft it persuasively. The format of the message should be tailored to appeal to different audiences. For example, a more formal approach would be suitable to communicate with employees. The message will be more persuasive to employees. Thus, tailoring your message to different audience is key to appealing to and being understood by audiences. Another key communication process is producing the message in the proper medium. The medium is â€Å"the immediate form which a message takes†(CAPE, Communication Studies, 2011) such as an article in a newspaper, movies or an advertisement. The medium is important as it impacts the perception of the message (McLuhan, 1964, p. 9). For example, in TVShow MoreRelatedWho Owns the Power to Control Communication1760 Words   |  8 Pagesanomic, vulnerable, victims. Huffing and tugging at each end of the rope are an assorted lot of key media theorists advocating their perception of the social reality (Biocca, n.d.). One of the theorists who believed that audience was active, that they had equal or more power to interpret texts was Stuart Hall. He argued that ‘communication has to be seen as an articulation of two distinct processes, encoding and decoding’ (Cunningham amp; Turner 1997, p. 345). He felt that while encoders, or theRead MoreCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 PagesBibliography .............................................................................................. 54 2 Executive Summary This report critically analyses the corporate communication functions of Walt Disney Corporation and identifies the key goals and objectives of the strategic efforts to maintain a consistent message across its vast global network. Our examination traces the development of Disney‟s business strategy and the implications this has for its communication function. Critically